| Title: | OS9-3 Momentum and Its Implications in Corporate Management |
|---|---|
| Publication: | ICAROB2016 |
| Volume: | 21 |
| Pages: | 485-488 |
| ISSN: | 2188-7829 |
| DOI: | 10.5954/ICAROB.2016.OS9-3 |
| Author(s): | Tsutomu Ito, Takao Ito, Katsuhiko Takahashi, Katsumi Morikawa, Rajiv Mehta, Sakamoto Makoto |
| Publication Date: | January 29, 2016 |
| Keywords: | Momentum, velocity, limit cycle theory, four cell model, strategy |
| Abstract: | The basis of corporate strategy stems from two seminal books: The Art of War, and On War written by Sun Tzu in the late sixth century BC and Carl von Clausewitz in 1827, respectively. In contrasting these two theses with current strategic theories, discussions on momentum, an important concept, have been sparse, although in the context of current management strategies the pivotal nature of momentum recently has been operationalized and discussed in research on marketing, and finance. The current manuscript reviews the literature associated with corporate strategy, and proposes a new approach of acceleration to measure momentum based on limited cycle theory. Thus, this research manuscript makes a contribution to extant thought by: 1) Defining momentum, 2) Discussing the nature of the relationship between momentum to its external environment, and company scale, 3) Ascertaining the momentum period, and 4) Proposing a four-cell model composed of momentum and company scale for judging a firm's position. Additionally, the relationship between momentum and the impact of 2007-2008 financial crises is addressed. Based on the findings, the study limitations are identified and directions for further research are suggested. |
| PDF File: | https://alife-robotics.co.jp/members2016/icarob/data/papers/OS/OS9-3.pdf |
| Copyright: | © The authors. This article is distributed under the terms of the Creative Commons Attribution License 4.0, which permits non-commercial use, distribution and reproduction in any medium, provided the original work is properly cited. See for details: https://creativecommons.org/licenses/by-nc/4.0/ |
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