| Title: | GS9-9 The Study of Green Food Image, Satisfaction and Loyalty through the Perspective of Elaboration Likelihood Model |
|---|---|
| Publication: | ICAROB2018 |
| Volume: | 23 |
| Pages: | 228-231 |
| ISSN: | 2188-7829 |
| DOI: | 10.5954/ICAROB.2018.GS9-9 |
| Author(s): | Shu-Fang Hsu |
| Publication Date: | February 2, 2018 |
| Keywords: | Green Food, Satisfaction, Loyalty, Elaboration Likelihood Model |
| Abstract: | This study aims to explore the relevance of consumer satisfaction and loyalty to green food image through the perspective of Elaboration Likelihood Model The results show that the positive impact of green food image; and will indirectly affect the satisfaction of re-purchase intention; satisfaction positive impact loyalty. We hope that the results of this study can provide relevant business management strategies and suggestions, the green food consumption theory and practice can be dedicated. |
| PDF File: | https://alife-robotics.co.jp/members2018/icarob/data/html/data/GS_pdf/GS9/GS9-9.pdf |
| Copyright: | © The authors. This article is distributed under the terms of the Creative Commons Attribution License 4.0, which permits non-commercial use, distribution and reproduction in any medium, provided the original work is properly cited. See for details: https://creativecommons.org/licenses/by-nc/4.0/ |
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